edible flowers provide pivot point

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The Covid-turnaround of Sarah Rose Bloom‘s flower farm was the topic of a show, Movin to the Country, on ABC TV in Australia. Sarah is a Global Farmer Network farmer from Australia who grows roses. A big part of her business was providing flowers to the wedding industry which slowed substantially during Covid. During that time, the business pivoted to edible flowers used in baking, a new hobby craze for many during the pandemic. (ABC TV Promo as shared by @halina_bacz.)

Sarah Bloom
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Sarah Bloom

Started rose petal farm with her mother to produce freeze dried rose petals for the bridal industry; has also worked in cereal, beef and wool production.

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