Video: #CropTech Innovation Series (CropLife Int’l)

Imagine spending $50 every minute for 11 years! That’s what the crop protection industry does to develop cutting edge products for farmers. While all pesticide products on the market are registered by government authorities to meet safety standards, the crop protection industry is always looking to improve the efficacy and safety of our products. Only through investment in innovation can we help farmers deal with the ever-increasing threat from crop pests, while also meeting more exacting societal expectations for pesticide products that are safe for human health and the environment.

Watch our #CropTech innovation video series to discover the innovations that are changing the face of the crop protection industry.