देस MOINES, आयोवा-जब आप लंदन की यात्रा, यदि आप अपने आप को ट्यूब पर मिल, आप "अंतर मन" के लिए आगाह किया जाएगा. This means to be careful about the step between the subway platform and the train. There’s another dangerous gap in London and around the world, between agriculture and consumers. It’s a gap of understanding.

इयान Pigott: UK Farmer: “We are in danger of returning to an era where the farmer is guilty until proven innocent.”

Ian Pigott is a fourth generation farmer from the United Kingdom and the प्राप्तकर्ता का 2014 Kleckner व्यापार & प्रौद्योगिकी प्रगति पुरस्कार. Pigott has used that observation to propel him to action in opening lines of communication with consumers, a mission to close the gap.

Pigott farms 1,800 एकड़ जमीन, a mere 20 miles from the City of London and 13 लाख लोग. It’s clear that his proximity to all of those consumers shapes his understanding of the importance of communicating openly about farming. And here consumers and farmers have been distant from each other for longer, perhaps five generations.

में 2006 Pigott founded खुले खेत रविवार. It’s a day where more than 400 farmers throw open their gates and welcome consumers, free of charge. This takes place annually the second Sunday in June and so far, अधिक से अधिक 1.5 million consumers have participated.

खुले खेत रविवार has three objectives:

  • In welcoming visitors, we show ourselves as an industry that’s open and proud.
  • It’s a great story that appeals to the national media.
  • It creates a united platform for all sectors of farming to stand together with one goal – promoting farming as it is.

Pigott sees the education of today’s consumers and tomorrow’s policy makers as integral to the challenge of feeding 9 billion people by the year 2050. With an eye toward the future, Pigott recently started TheFarmschool.

इयान Pigott: UK Farmer: “We need to continue to educate our younger audiences about farming, but the reach of these resources needs widening, especially as school children reach an age when they form opinions and challenge critical thinking.”

TheFarmschool brings two to three schools to the Pigott farm each week, where students learn the good news story about agriculture, the relationship between science and nature. He says as schools appreciate the benefits of outdoor learning, we in agriculture should make the most of this opportunity.

Another platform for Pigott is the disconnect between scientific research and agriculture that’s happened in the UK. To change this, Pigott invites researchers out of the laboratory and onto his farm. He also invites farmers to meet with the scientists to share stories and challenges. He pictures Dr. Norman Borlaug in this kind of an environment, not in a laboratory, but out in a wheat field, sleeves rolled up – talking with farmers.

One more agenda: future farmers.

Pigott says in the UK, farming and being a farmer is in vogue. Farmers are used in marketing campaigns to sell everything from pickup trucks to beer.

इयान Pigott: UK Farmer: “Our image is being hijacked, and we’re portrayed with pitchforks and straw hats, as somewhat intellectually challenged. That hurts our ability to attract the best and the brightest to our industry. It infers an industry that has not adapted to change and embraced science.”

Pigott has put a lot of his time into Bright Crop, a cross industry initiative to promote careers within farming and food to 14 to 18-year-olds. He stresses the importance of connecting with teachers so they understand how agriculture and science are intertwined.

इयान Pigott: UK Farmer: “In the UK, we estimate that we need an additional 75,000 new entrants in the next six to eight years to fill the vacant positions. Without education, children will not challenge these stereotypes.”

All of these platforms, Pigott believes, help us in our global quest to feed the world.

  • Communicating with consumers
  • Communication with school children and teachers
  • Building a dialog between farmers and researchers
  • Attracting future employees to agriculture

Ian Pigott received the 2014 Kleckner व्यापार & मंगलवार को प्रौद्योगिकी उन्नति पुरस्कार, अक्टूबर 14 Des Moines में, एक वैश्विक किसान पुरस्कार रात्रिभोज में आयोवा व्यापार के बारे में सत्य द्वारा आयोजित & प्रौद्योगिकी और CropLife अंतर्राष्ट्रीय. यह पुरस्कार प्रतिवर्ष दिया जाता है क्योकि 2007 और एक वैश्विक किसान जो मजबूत नेतृत्व मिसाल पहचानता है, विजन और सभी किसानों के अधिकारों को आगे बढ़ाने में तकनीक और उपकरण है कि गुणवत्ता में सुधार होगा चुनने के लिए संकल्प, दुनिया भर में कृषि उत्पादों की मात्रा और उपलब्धता. यह संमान के लिए स्थापित किया गया था डीन Kleckner, संगठन के अध्यक्ष एमेरिटस. Previous पुरस्कार प्राप्तकर्ता हैं Rosalie Ellasus, फिलीपींस (2007); जेफ Bidstrup, ऑस्ट्रेलिया (2008); जिम McCarthy, आयरलैंड (2009), Gabriela Cruz, पुर्तगाल (2010); गिल्बर्ट arap चौ, केन्या (2011) राजेश कुमार, भारत (2012) and V. रविचंद्रन, भारत (2013).