La confianza de los consumidores en los agricultores del Reino Unido ha aumentado durante la pandemia de coronavirus. El estudio, publicado por la Junta de Desarrollo Agrícola y Hortícola (AHDB), encontró 66% of consumers felt very or somewhat positive about British agriculture in 2020—arriba 4% on the year before. Gemma Mackenzie reports this historia in The Press and Journal.

The report, Trust in Farming and the Environment: The Consumer Perspective, also found most people have a positive perception of farmers and the environment.