Maybe we can get along after all.

That was my first thought after hearing the welcome news that the United States, Canadà, and Mexico will co-host the World Cup in 2026.

This three-way achievement comes at a low-point in North American relations, as our trade diplomats haggle over the renegotiation of NAFTA.

Im hopeful that their sparring will produce something goodafter 25 ans, NAFTA would benefit from an updatebut weve also witnessed political leaders on all sides express annoyance with each other and threaten new tariffs.

So the World Cup announcement comes at just the right moment. Only once before has more than one nation hosted a single World CupJapan and South Korea were co-hosts in 2002. The men and women who secured the event for North America referred to their effort as the United Bid.

If nothing else, la 2026 World Cup should remind us of how much we can accomplish when we unite for mutual advantagewhether its for a sporting event or a trade agreement.

I wont pretend to be Americas biggest soccer fan. I grew up playing baseball and it remains my favorite sport. But neither will I act like a curmudgeon who sneers at soccer because other countries have better national teams.

For me, soccer has become a family affair. My granddaughters play the sportand you can bet that Im always cheering for them. Ive also enjoyed my son-in-laws passion. Hes Swiss, and so he grew up with soccer. He also traveled to the 2014 World Cup in Brazil. It electrified him. On his return, he couldnt stop talking about how much he enjoyed it.

Yet the World Cup is about much more than fun and games. Its really about economic opportunity.

Soccer is catching on in America. Cable channels increasingly broadcast big-time matches from Europe. Major League Soccer is here to stay, amb 23 teams this season and plans for more. Writing in the Wall Street Journal, Jason Gay joked that soccer has become one of the most popular participation sports in the U.S., behind basketball and screaming at each other on the internet.

The truth is that soccer was popular long before anyone expressed outrage on Twitterand thats one of the key reasons behind North Americas acquisition of the 2026 World Cup.

a 1994, when the World Cup came to the United States for the first and only time, an average of nearly 70,000 people attended each match. This set a record that stands today, even though soccer fans have watched five World Cup tournaments since then, not to mention the propensity for sports spectacles to grow bigger over time

i 2026 will be the biggest World Cup yet, as the number of participating teams increases by half, de 32 per 48. That means more matches and more revenue. FIFA, which is soccers international governing body, anticipates profits of $11 mIL mILIONS.

But thats only a fraction of the total spending. Fans will purchase plane tickets, book hotels, rent cars, eat at restaurants, and buy souvenirs. Most of that money will stay right here, in North America. Teams will play 80 games, and analysts expect that 60 will take place in the United States and 10 each in Canada and Mexico.

Perhaps best of all, nobody has to build shiny new stadiums. la 2026 World Cup wont turn into a public spending spree of Olympic proportions because the infrastructure already is here. So is the expertise. Ive spent my life in farmingand my mind turns to the jobs in turf management, which is a specialized form of agriculture. Specialists will prepare the fields for games and help them recover afterward.

Taken as a whole, la 2026 World Cup ought to generate economic activity across borders for the benefit of everyone. Its like a really good trade deal.

Maybe it will even inspire our NAFTA negotiatorsand convince them that when the United States, Canadà, and Mexico collaborate, we win as a team.