The Holtkoetter family has been farming for more than 10 generations. After doing the typical trainee program, Marcus studied agriculture at the University of Osnabrueck. He manages the pig farm (3000 feeder pigs) as well as 400 acres of winter wheat, winter barley, corn and canola. He has hosted consumers, farmers and politicians on his farm, as well as sharing the farm’s story at conferences. He is active on social media and with mainstream media. He helps connect other farmers across Germany to get more voices heard through co-founding “Frag den Landwirt” (Ask the farmer), AgChat Germany and spurring GACC exchange programs. He also co-founded the World AgVocate Meeting which brought together dozens from across Europe and North America. He has an aptitude for listening to where other people are, finding common ground and then moving conversations forward from there.