The Holtkoetter family has been farming for more than 10 generations. Marcus manages the pig farm (250 sows and 2000 feeder pigs) as well as 400 acres of winter wheat, winter barley, corn and canola. He has hosted consumers, farmers and politicians on his farm, as well as sharing the farm's story at conferences. He is active on social media and with mainstream media. He helps connect other farmers across Germany to get more voices heard through co-founding "Frag den Landwirt" (Ask the farmer), AgChat Germany and spurring GACC exchange programs. He also co-founded the World AgVocate Meeting which brought together dozens from across Europe and North America. Holtkoetter is a guest author for the Global Farmer Network.